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Prozac Backlash by Joseph Glenmullen MD, page 89
Yet the healthcare industry — as with most other industries — is slow to recognize the Internet's potential business opportunities and threats.
Overdose by Jay S Cohen, page 56
A historical perspective of pharmaceutical advertising
One may guess that papers taking advertising dollars from poppers' pharmaceutical source were in no hurry to dig up the unflattering history of animal experiments that did see immune damage stemming from use of the drug.
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So, let's say that a consumer who has been feeling a little sad lately sees a commercial for the antidepressant drug Zoloft. The majority of the money is spent on seductive television ads. Let me begin by asking you how long you've been with the FDA and what your current position is. When a serious safety issue arises at post marketing, the immediate reaction is almost always one of denial, rejection and heat.
I'm sure Merck executives would disagree, although we may find the Justice Department, in fact, agrees with that assessment.
Future Consumer com by Frank Feather, page 190
The pharmaceutical companies have been quick to realize the potential of this expanding market and are beginning to target advertising for prescription medicines directly to consumers, on television and in print. But the FDA, to this day, has done nothing about these violations.
It's more than a coincidence that many of the most expensive medications happen to be those medications that are most heavily advertised. Two studies of the accuracy of ads for prescription drugs widely circulated to doctors both concluded that a substantial proportion of these ads contained information that was false or misleading and violated FDA laws and regulations concerning advertising. Nonetheless, they may have even more impact on the use and misuse of drugs than pharmaceutical advertising in medical journals and in the lay media.
Drug companies who make huge profits from the sale of drugs spend more than $10 billion a year promoting drugs, and spend next to nothing warning the public about potential risks. While TV ads for drugs do indeed list potential harmful side effects, the slickly produced ads gloss over them so fast, and with such finesse, it creates an overwhelming impression among the public that these potential dangers are all but nothing to worry about. Glossy ads promote the efficacy or ease of usage of drugs.
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And so it did.
Ephedra Fact And Fiction by Mike Fillon, page 77
Health care advocates were shocked by the decision of the Food and Drug Administration (FDA) to allow drug makers to advertise prescription drugs on television giving only minimal information about the risks involved. Within the Center for Drug Evaluation and Research about 80 percent of the resources are geared towards the approval of new drugs and 20 percent is for everything else.
Whoever wrote that commercial should write Hallmark movies. Most of this advertising is done in medical journals, which also serve as an important source of information for physicians. Ironically, the long-time General Manager of the Association, George H.
Attaining Medical Self Efficiency An Informed Citizens Guide by Duncan Long, page 19
When you go into a pharmacy to get a prescription filled, you can often pay considerably less by choosing a "generic" drug over a brand name.
Prozac Backlash by Joseph Glenmullen MD, page 89
Yet the healthcare industry — as with most other industries — is slow to recognize the Internet's potential business opportunities and threats.
Health Care in the New Millennium by Ian Morrison, page 79
Another issue associated with the cultural view of menopause has to do with issues of youth and femininity. Moreover, everybody was lighting up, just as in a certain strata, everybody was inhaling.
In fact, by 1995, drug companies had tripled the amount of money they formerly allotted to consumer-directed advertising, writes to Gary Null in Death by Medicine. Despite the assertion on the cover that the Symposia Excerpts is a publication of the ATS, the ATS carefully disavows responsibility with a disclaimer that reads: "The opinions expressed in this publication are those of the speakers and do not necessarily reflect the opinions or recommendations of their affiliated institutions, the publisher, the American Thoracic Society, or any other persons.